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Privacy Basics

What Is a Data Broker? How They Sell Your Data

Data brokers collect, package, and sell your personal information to third parties -- often without your knowledge. Here is how the industry works and what you can do about it.

April 9, 2026
9 min read
what is a data brokerdata brokerdata brokers listhow data brokers workdata broker opt outcompanies that sell your datapersonal data selling
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On this page
  • What Is a Data Broker?
  • How Do Data Brokers Get Your Information?
  • Public Records
  • Online Activity
  • Commercial Sources
  • Other Sources
  • What Data Do Brokers Collect?
  • Who Buys Data from Brokers?
  • How to Check If a Company Is a Data Broker
  • What Does a Data Broker Flag Mean on PrivacyFetch?
  • Your Rights: How to Opt Out of Data Brokers
  • Under CCPA (California)
  • Under GDPR (European Union)
  • Under state privacy laws (Virginia, Colorado, Connecticut, etc.)
  • How to Opt Out: Step by Step
  • How Is the Data Broker Industry Regulated?
  • How to Reduce Your Exposure to Data Brokers
  • Key Takeaways
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