Technical
Server-Side Tracking
An analytics approach where data is collected on the server rather than in the user's browser, offering more control over what data is shared.
Server-side tracking is an approach to analytics and event tracking where data is collected and processed on the server rather than in the user's browser via client-side JavaScript.
Benefits
- More control over what data is sent to third parties
- Better privacy — can strip or pseudonymize personal data before forwarding
- Not blocked by ad blockers or browser privacy features
- More reliable — not affected by JavaScript errors or slow connections
Privacy Considerations
Server-side tracking still processes personal data and still requires a legal basis. It does not bypass consent requirements — it simply moves the processing to a controlled environment where the data controller has more oversight.