In April 2024, 15M records from the online florist Blooms Today were listed for sale on a popular hacking forum. The most recent data in the breach corpus was from November 2023 and appeared alongside 3.2M unique email addresses, names, phone numbers physical addresses and partial credit card data (card type, 4 digits of the number and expiry date). The breach did not expose sufficient card data to make purchases. Blooms Today did not respond when contacted about the incident.