In July 2024, the Emirati-based LuLu retail store suffered a data breach. The impacted data included 190k email addresses and associated phone numbers which were subsequently shared on a popular hacking forum. The following month, the threat of leaking the full database was carried out and a backup from October 2022 with a further 2.6M unique email addresses appeared. This data also included names, physical addresses, orders and PBKDF2 password hashes.