— Privacy score
Poor
GRADE D
Grade Spectrum
Updated 3 days ago
53
FDCBA
Data Collection20% wt
55/100
11 / 20 pts contributed
Data Sharing25% wt
25/100
6 / 25 pts contributed
Tracking20% wt
90/100
18 / 20 pts contributed
Transparency20% wt
60/100
12 / 20 pts contributed
User Rights15% wt
35/100
5 / 15 pts contributed
AI Risk
52/100
Analysis Findings
Data Collection
39 Types
Data Sharing
6 Issues
Tracking
3 Trackers
Transparency
Fair
User Rights
Limited
AI Practices
52/100
Top Subprocessors
View all 11
Google
US · google.com · Facilitate account creation or log-in with Pinterest.
Google Marketing Platform
US · google.com · Advertise Pinterest products and services to users on other sites and apps.
Facebook
US · facebook.com · Facilitate account creation or log-in with Pinterest.
Facebook Ads
US · facebook.com · Advertise Pinterest products and services to users on other sites and apps.
T
Technical service partners
Provide information about users to Pinterest.
Collected Data Types
Name
identityRequired
Email Address
identityRequired
Birthday
identityRequired
Gender
identityRequired
Country of Residence
identityRequired
Cookies & Tracking
Other
Uncategorized cookies
2Medium risk
Analytics
Usage tracking & product insights
1Medium risk
Doing Well
- Data inventory with purpose mapping documented
- Subprocessor list published
- No advertising trackers detected
- Privacy policy published
- Comprehensive policy sections
- Specific data retention periods
Concerns
- Tracks behavioral data
- Collects browsing history
- Collects location data
- Collects 39 data types
- Global Privacy Control (GPC) signal not mentioned
- Shares data with data brokers
Privacy Summary
Pinterest collects personal data you provide (like your name, email, and content you save/post), information about your device and activity on their service (such as Pins you click, searches, and location), and data from partners and advertisers about your off-site activity. They share this information with other services if you link accounts, with advertisers for targeted ads, with vendors who help them operate, and with law enforcement when legally required. You can request to delete your data and account directly through your account settings.
AI-generated summary based on policy analysis dated Apr 24, 2026
Quick Facts
Legal NamePinterest, Inc.
HeadquartersUS
Data DeletionModerate (4/10)
Vendors11 third parties
Data Types39 types collected
Last AnalyzedApr 24, 2026
Compliance
GDPRYes
CCPANo
Data Request FormYes
Recent BreachNo
Data BrokerYes
Policy Documents
AI Risk
- High user impact from AI usage
- Automated decision-making risk
- Trains AI on personal user data
- Trains AI on user interactions
- Trains AI on public content
- No AI training opt-out available