T

TikTok

IE·tiktok.com
View Policy Full Report

TikTok has been identified as a data broker. They may buy and sell personal data.

Overview
Sells your data No
We don’t share information with advertisers that can be used to contact you (such as your name or email address) unless you give us your permission.
Shares with third parties Yes
Tracking levelHigh
How Long Data Is Kept

as needed for purposes or legal contractual obligations

Where Data Goes
Sent outside EU/EEAYes
USMYSG
Who Gets Your Data
Other Third Parties
Not clearly specified who receives your data
Other Third Parties
Not clearly specified who receives your data
Other Third Parties
Not clearly specified who receives your data
Other Third Parties
Not clearly specified who receives your data
Other Third Parties
Not clearly specified who receives your data
Other Third Parties
Not clearly specified who receives your data
Other Third Parties
Not clearly specified who receives your data
Tracking & Analytics
google analyticsmeta facebookgoogleapple
Cookies & Tracking
Functional
Improves your experience
4Low risk
Necessary
Required for basic functionality
2Low risk
Analytics
Tracks how you use the site
2Medium risk
Advertising
Tracks you across websites for ads
4High risk ⚠️
Why Your Data Is Used
Core Service
  • provide services
    This purpose describes the fundamental operation and administration of the platform, including content interaction and user support.
    Provide and administer the Platform, such as enabling you to create, share, and consume content, to interact with other users and their content, and provide user support.
  • order fulfillment
    This explicitly states the facilitation of product purchases and deliveries, which is order fulfillment.
    Provide our shopping features (such as personalised shopping benefits) and facilitate the purchase and delivery of products, goods and services, including sharing your information with sellers, payment and transaction fulfilment providers, and other service providers in order to process your orders.
  • personalization
    This directly mentions personalizing and customizing features and content for the user.
    Personalise and customise certain features and content such as providing your “For You” feed and content creation tools.
  • social connections
    This purpose is about facilitating connections between users on the platform.
    Suggest your account to other users and suggest accounts of others to you to help connect you with other users.
  • product improvement
    This describes activities aimed at enhancing and developing the platform's functionality and technology.
    Review, improve, and develop the Platform, including by monitoring interactions and usage across your devices, analysing how people are using it, and by training, testing, and improving our technology, such as our machine learning models and algorithms.
  • third party integration
    This purpose involves sharing data to enable features through integration with third-party services.
    Share your information with third party platforms to provide you with features, like content sharing at your request when you integrate your TikTok account with a third party service.
  • research facilitation
    This explicitly states the facilitation of external research.
    Facilitate research conducted by independent researchers that meets certain criteria.
  • customer support
    This purpose involves handling user inquiries, claims, and disputes, which falls under customer support.
    respond to and process your queries, claims or disputes (including when you tell us about a problem, or ask for a copy of your information).
Security & Integrity
  • security
    This broadly covers maintaining the safety, security, and stability of the platform.
    Maintain and enhance the safety, security, and stability of the Platform by identifying and addressing technical or security issues or problems
  • debugging
    This specifically mentions addressing 'technical bugs' to maintain platform integrity.
    addressing technical or security issues or problems (such as technical bugs
  • abuse prevention
    This explicitly states the detection of 'abuse' to prevent harmful activities.
    detecting abuse, fraud, and illegal activity
  • fraud prevention
    This explicitly states the detection of 'fraud' to prevent illicit activities.
    detecting abuse, fraud, and illegal activity
Marketing & Advertising
  • advertising services
    This describes the general provision and improvement of advertising services.
    Provide and improve our advertising services, including to serve ads
  • targeted advertising
    This specifically mentions serving 'personalised ads', indicating targeted advertising.
    including to serve ads (including personalised ads, where permitted).
  • analytics
    This involves creating reports for performance measurement and audience understanding, which is a form of analytics often used for marketing insights.
    Create analytics reports so that partners, sellers and creators can see how their content, ads or products are performing and to better understand their audience and buyers.
  • promotions
    This explicitly states promoting the platform or services through various promotional activities.
    Promote the Platform or third party services through marketing communications, contests, or promotions.
  • marketing communications facilitation
    This describes enabling sellers to send marketing communications to users on the platform.
    Facilitate the sending of marketing communications by sellers to you on our Platform.
  • generic advertising
    This explicitly states providing 'generic ads' to all users, distinct from personalized advertising.
    Provide all users with generic advertising. We show all users generic ads, including those who have chosen not to receive personalised ads.
Legal & Compliance
  • enforce terms
    This explicitly states the enforcement of terms, guidelines, and policies.
    Enforce our Terms, Guidelines, and other policies that apply to you. We review User Content and other information through a mix of technology (including through automated means) and human moderation to protect the safety and well-being of our community.
  • regulatory compliance
    This directly states complying with legal obligations and performing tasks in the public interest.
    Comply with our legal obligations, or as necessary to perform tasks in the public interest, or to protect the vital interests of our users and other people.
  • legal defense
    This purpose involves protecting legal rights and commercial interests, which is a form of legal defense.
    Protect the Platform and defend our legal rights and commercial interests, and those of our affiliates, users and the public.
Deceptive Practices
Obstruction
medium
Privacy Zuckering
medium