| Vendor | Category | Purpose | Data Received | GDPR |
|---|---|---|---|---|
G( Google (including Google Ads, Google Doubleclick Bid Manager, and other Google services) | Marketing | Ad partnering, advertising, ad measurement, general data sharing within the Google group of companies, processing information from sites/apps that use Google services. | All processed datapersonal informationWaze activityadvertising identifiersdevice information | Yes |
AP Ad partners (general) | Marketing | Show relevant ads, advertising, ad measurement, provide marketing, advertising and measurement services for Waze's own marketing efforts. | Waze activitydevice identifier (Advertising ID)cookiessimilar technologies | ? Unknown |
TM Third-party measurement services | Analytics | Understand how users interact with ads, ad measurement, analytics. | aggregated, non-personally identifiable informationanalysis | ? Unknown |
CH Cloud hosting and storage providers | Other | Collect, store, hold, and manage personal information. | personal information | ? Unknown |
TP Trusted partners and service providers | Other | Process personal information, customer services. | personal information | ? Unknown |
SN Social networks | Other | Integration with Waze account, sharing user information (name, email, profile picture, location, route info) between Waze and the social network. | personal informationnameemail addressprofile picturelocation informationroute informationother content | ? Unknown |
TP Third party services (e.g., Spotify) | Other | Integration with Waze, sharing data with the third party service. | data set out at the time of connecting accountsmusic/media audio service app information | ? Unknown |
ME Map editors | Other | Improve the map and solve map problems. | aggregated and/or anonymous GPS information | ? Unknown |
C Cities | Other | Receive traffic data. | traffic data | ? Unknown |
GA Government authorities | Other | Comply with legal obligations, assist law enforcement agencies, respond to legal process or enforceable governmental requests. | information required by lawpersonal information | ? Unknown |