Amplitude
Legal Bases for AI
The Terms of Service explicitly state that Amplitude 'may use techniques such as machine learning in order to improve the Services' using 'Customer Data'.
Amplitude may use techniques such as machine learning in order to improve the Services, and Customer instructs Amplitude to process its Customer Data for such purpose; provided that no Customer Data will ever be shared with any other customer and any such use by Amplitude shall comply with applicable law.
Improving the Amplitude Services using customer data through machine learning techniques.
Amplitude may use techniques such as machine learning in order to improve the Services, and Customer instructs Amplitude to process its Customer Data for such purpose; provided that no Customer Data will ever be shared with any other customer and any such use by Amplitude shall comply with applicable law.
Understanding user preferences to personalize the experience with the Product.
We may use your Personal Data to provide the Product to you, including to make improvements to the Product and understand your preferences to personalize your experience
Displaying and measuring engagement with targeted advertisements and serving marketing materials.
For Personal Data we collect through targeted or online advertising cookies, we use this information to display and measure engagement with advertisements across different devices and sites and to serve you with marketing materials.
The policy explicitly states no automated decision-making or profiling. However, the use of machine learning to 'improve the Services' using 'Customer Data' and the mention of 'personalize your experience' and 'targeted online advertisements' suggest a medium impact due to data processing for service improvement and marketing, which can influence user experience and content exposure.
The Terms of Service explicitly state that Amplitude 'may use techniques such as machine learning in order to improve the Services' and that 'Customer instructs Amplitude to process its Customer Data for such purpose.' 'Customer Data' includes data related to or submitted by Customer’s end users, which can contain Personal Data.
Amplitude may use techniques such as machine learning in order to improve the Services, and Customer instructs Amplitude to process its Customer Data for such purpose
'Customer Data' includes 'data related to or submitted by Customer’s end users', which encompasses user interactions with the customer's applications, and this data is used for machine learning to improve services.
Amplitude may use techniques such as machine learning in order to improve the Services, and Customer instructs Amplitude to process its Customer Data for such purpose
The policy does not mention using publicly available content for AI training. The machine learning is explicitly tied to 'Customer Data'.
The policy explicitly states that 'no Customer Data will ever be shared with any other customer' when used for machine learning.
provided that no Customer Data will ever be shared with any other customer and any such use by Amplitude shall comply with applicable law.
Amplitude's privacy policy is comprehensive, supports major privacy regulations like GDPR and CCPA, and offers clear channels for user rights. However, a 'Deterministic Score' of 0/70 raises significant concerns about the actual implementation or verifiable compliance of these practices. Additionally, data is shared with 22 third-party partners, including for marketing and advertising purposes, which increases data exposure risks.
Recommended Actions
Utilize the provided privacy contact (privacy@amplitude.com) and data request form to exercise your data rights, such as access or deletion.
Review your cookie preferences on Amplitude's website and opt-out of non-essential cookies, especially those used for advertising.
Be mindful of the data you provide, particularly when interacting with their products or services, given the extensive third-party sharing for marketing.