Sendlane operates as a data broker and sells personal data. This is a significant privacy concern.

Overview
Sells your data Yes
We sell your Personal Data, subject to your right to opt-out of these sales. As described in the “Information Collected Automatically” section above, we have incorporated Cookies from certain Third Parties into our Services. These Cookies allow those Third Parties to receive information about your activity on our Services that is associated with your browser or device. Those Third Parties may use that data to serve you relevant ads on our Services or on other websites you visit. Under some state laws, sharing your data through Third Party Cookies for online advertising may be considered a “sale” of information. Except for these sales through Third Party Cookies, we don’t sell your Personal Data.
Shares with third parties Yes
Tracking levelHigh
How Long Data Is Kept

as needed for purposes or legal contractual obligations

Where Data Goes
Sent outside EU/EEAUnknown
Who Gets Your Data
Other Third Parties
Not clearly specified who receives your data
Other Third Parties
Not clearly specified who receives your data
Other Third Parties
Not clearly specified who receives your data
Other Third Parties
Not clearly specified who receives your data
Other Third Parties
Not clearly specified who receives your data
Other Third Parties
Not clearly specified who receives your data
Tracking & Analytics
Generic Browser/AdvertiserGeneric Website
Cookies & Tracking
Essential
Required for basic functionality
Low risk
Necessary
Required for basic functionality
Low risk
Functional
Improves your experience
Low risk
Analytics
Tracks how you use the site
Medium risk
Advertising
Tracks you across websites for ads
High risk ⚠️
What Data Is Collected
21 types
Data TypeCategoryWhy
Real NameIdentity
Collected as a personal identifier for account management and service provision.
- Real Name
Email AddressIdentity
Collected as a personal identifier for communication, account management, and promotional offers.
- Email Address
WebsiteIdentity
Collected as a personal identifier.
- Website
Phone NumberIdentity
Collected as a personal identifier.
- Phone Number
AddressIdentity
Collected as a personal identifier, likely for billing or contact purposes.
- Address
Product Purchase HistoryFinancial
Commercial information detailing past product purchases.
- Product purchase history
Product NameFinancial
Commercial information identifying products.
- Product name
Product PriceFinancial
Commercial information detailing product pricing.
- Product price
Product IPOther
Commercial information related to products, likely an identifier or intellectual property aspect of the product.
- Product IP
Product InformationFinancial
General commercial information related to products.
- Product Information
TaxesFinancial
Commercial information related to taxes on products.
- Taxes
Browsing HistoryBehavioral
Internet or other similar network activity information, collected automatically to understand user engagement.
- Browsing history
Purchasing HistoryBehavioral
Internet or other similar network activity information, collected automatically to understand user engagement.
- Purchasing history
IP AddressTechnical
Geolocation data, collected automatically from business and customer users to understand location and for security.
- Business & customer IP addresses
Uploaded ImagesOther
Sensory data, any images uploaded by the business customer.
- Any images uploaded by the business customer
Age or Date of BirthIdentity
Collected only if the user explicitly consents.
- Only if user consents
Cookies and Similar TechnologiesTechnical
Small pieces of data (text files) placed on devices to recognize browsers, analyze trends, and improve services. Includes pixel tags, web beacons, clear GIFs, and JavaScript.
The Services use cookies and similar technologies such as pixel tags, web beacons, clear GIFs and JavaScript (collectively, “Cookies”) to enable our servers to recognize your web browser and tell us how and when you visit and use our Services
Device InformationTechnical
Information about the type of device (computer, tablet, phone) used to access services, inferred from cookie placement.
Cookies are small pieces of data– usually text files – placed on your computer, tablet, phone or similar device when you use that device to access our Services.
Social Network Account InformationSocial
Content and/or information transmitted from social network accounts if the user signs in through a third-party site or service.
If you provide your social network account credentials to us or otherwise sign in to the Services through a third-party site or service, some content and/or information in those accounts may be transmitted into your Account with us.
Interaction Data (Ads/Services)Behavioral
Information about how users interact with websites, applications, products, services, advertisements or communications, received from advertising partners.
We receive information about you from some of our service providers who assist us with marketing or promotional services related to how you interact with our websites, applications, products, services, advertisements or communications.
Payment Instrument DetailsFinancial
Information required to process payments, such as credit card numbers or bank account details, handled by payment processors.
Performing services on our behalf, including [...] processing payments [...] on behalf of the business or service provider." and "Service Providers” — These are third parties that help us provide our Services, including payment processors.
Why Your Data Is Used
Core Service
  • provide services
    Explicitly states operating the services as a primary purpose for data processing.
    We process Personal Data to operate...our Services.
  • product improvement
    Explicitly states improving and understanding services as a purpose, which falls under product improvement.
    We process Personal Data to improve, understand...our Services.
  • personalization
    Explicitly states personalizing services as a purpose.
    We process Personal Data to...personalize our Services.
  • provide services
    This purpose indicates using data to deliver the specific service or request for which the user provided the information.
    To meet or fulfill the reason you provided the information to us.
  • communications
    States the purpose of communicating service-related information, announcements, and updates to the user.
    To communicate with you about the Services, including Service announcements, updates or offers.
  • customer support
    Directly states the purpose of offering support and assistance for the services.
    To provide support and assistance for the Services.
  • account management
    Explicitly states the purpose of creating and managing user accounts and profiles.
    To create and manage your Account or other user profiles.
  • personalization
    Explicitly states the purpose of personalizing content and communications according to user preferences.
    To personalize website content and communications based on your preferences
  • order fulfillment
    Directly states the purpose of processing orders and other transactions.
    To process orders or other transactions.
  • customer support
    States the purpose of responding to user questions and fulfilling their requests, which is a core customer support function.
    To respond to user inquiries and fulfill user requests.
  • product improvement
    Explicitly states the purpose of improving and developing services through various activities like testing, research, and analysis.
    To improve and develop the Services, including testing, research, analysis and product development.
  • communications
    States the purpose of sending emails related to the user's usage of the services.
    email you about your use of the Services.
  • product improvement
    Describes a specific mechanism (email open tracking) used to gather data for service improvement.
    we may receive a confirmation when you open an email from us, which helps us improve our Services.
Security & Integrity
  • fraud prevention
    Explicitly states the purpose of protecting against and deterring fraudulent, illegal, or harmful activities.
    To protect against or deter fraudulent, illegal or harmful actions
  • security
    Explicitly states the purpose of maintaining the overall safety, security, and integrity of the services.
    maintain the safety, security and integrity of our Services.
Marketing & Advertising
  • targeted advertising
    Explicitly mentions the purpose of serving targeted offers and advertisements.
    including targeted offers and ads served through the Services.
  • email marketing
    Explicitly states the purpose of sending promotional offers via email.
    we may send you promotional email offers
Legal & Compliance
  • regulatory compliance
    Explicitly states the purpose of complying with legal and contractual obligations.
    To comply with our legal or contractual obligations
  • dispute resolution
    Explicitly states the purpose of resolving disputes.
    resolve disputes
  • enforce terms
    Explicitly states the purpose of enforcing the Terms of Use.
    enforce our Terms of Use.
  • legal requests
    Explicitly states the purpose of responding to legal requests from law enforcement, courts, or government regulations.
    To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
Deceptive Practices
Forced Consent
high
Privacy Zuckering
medium
Pre Checked
high
Obstruction
medium