— Privacy score
Poor
GRADE D
Grade Spectrum
Updated 9 days ago
49
FDCBA
Data Collection20% wt
35/100
7 / 20 pts contributed
Data Sharing25% wt
0/100
0 / 25 pts contributed
Tracking20% wt
75/100
15 / 20 pts contributed
Transparency20% wt
65/100
13 / 20 pts contributed
User Rights15% wt
95/100
14 / 15 pts contributed
AI Risk
64/100
Analysis Findings
Data Collection
57 Types
Data Sharing
Sells Data
Tracking
4 Trackers
Transparency
Fair
User Rights
Comprehensive
AI Practices
64/100
Top Subprocessors
View all 27
Instagram
US · instagram.com · Host or facilitate social media interactions, collect information about site use
Pinterest
US · pinterest.com · Host or facilitate social media interactions, collect information about site use
Facebook
US · facebook.com · Host or facilitate social media interactions, collect information about site use
T
TikTok
IE · tiktok.com · Host or facilitate social media interactions, collect information about site use
YouTube
youtube.com · Host or facilitate social media interactions, collect information about site use
Collected Data Types
Name
identity
Shipping Address
identity
Billing Address
identity
Email Address
identity
Phone Number
identity
Cookies & Tracking
No data available
Doing Well
- Data inventory with purpose mapping documented
- Subprocessor list published
- Privacy policy published
- Comprehensive policy sections
- Data processing purposes stated
- Readable policy length
Concerns
- Collects biometric data
- Tracks behavioral data
- Collects browsing history
- Collects location data
- Collects financial data
- Collects 57 data types
Privacy Summary
Hallmark collects various personal data, including your name, contact details, payment information, demographic data, online activity, and content you provide. They share this information with service providers (like payment processors and marketing vendors) and may sell or share it with affiliates, independent retailers, and advertising companies for targeted ads. You can request to delete your personal data by calling 1-877-203-2262 or using their online Privacy Rights Request Form.
AI-generated summary based on policy analysis dated Apr 18, 2026
Quick Facts
Legal NameHallmark Marketing Company, LLC, Hallmark Media United States, LLC, Hallmark Business Connections, LLC, and DaySpring Cards, Inc.
HeadquartersUS
Data DeletionModerate (6/10)
Vendors27 third parties
Data Types57 types collected
Last AnalyzedApr 18, 2026
Compliance
GDPRNo
CCPAYes
Data Request FormYes
Recent BreachYes
Data BrokerYes
Policy Documents
AI Risk
- AI usage only partially disclosed
- Hidden AI usage detected
- Medium user impact from AI usage