provide services
This explicitly states the core function of providing Zoom's products and services to users.
To provide products and services to account owners, their licensed end users, and those they invite to join meetings and webinars hosted on their accounts
personalization
This describes tailoring the service and providing recommendations, which falls under personalization.
including to customize Zoom products and services and recommendations for accounts of their users.
provide services
This is essential for delivering location-specific aspects of the core service.
Zoom also uses personal data to determine what products and services may be available in your location
communications
This purpose facilitates the communication features inherent in the service.
to route invitations, messages, or Zoom Emails to recipients when users send or receive invitations, messages, or Zoom Emails using Zoom products and services.
customer support
This explicitly states the use of data for customer support activities.
This may also include using personal data for customer support, which may include accessing audio, video, files, messages, and other content or context, including information you provide through Zoom’s website’s virtual chat feature, at the direction of the account owner or their users.
account management
This covers administrative tasks related to managing user accounts, contracts, and billing.
We also use personal data to manage our relationships and contracts with account owners and others, including billing, compliance with contractual obligations, facilitating payment to third-party developers in relation to purchases made through the Zoom App Marketplace, and related administration.
provide features
This describes processing data to enable specific user-selected video features, which are part of the core service offering.
information about your movements or the positioning of your face or hands may be processed on your device to apply the selected features.
provide features
This describes processing biometric data to offer specific enhanced features, which are part of the core service.
Zoom may process data about your unique physical characteristics, including your facial geometry and /or voiceprint, for the purpose of offering the features.
provide features
This describes processing data to deliver AI-powered intelligent features, which are part of the core service.
These tools may use artificial intelligence, machine learning, or other technology to process Customer Content and context solely to provide the intelligent features.
product improvement
This explicitly states the purpose of developing, testing, improving, and troubleshooting products.
to develop, test, and improve Zoom products and services, and to troubleshoot products and services.
communications
This describes communicating essential information about the service, updates, and policies to users.
to communicate with you about Zoom products and services, including product updates, your account, and changes to our policies and terms.
customer support
This directly relates to providing support by responding to user inquiries.
We also use your information to respond to you when you contact us.